1. Integrates all essential information into a single, powerful in-depth document for
multiple business communications needs, including sales, sales training,
advertising, public, analyst and investor relations

2. Establishes company's market authority and "thought leadership" for targeted
market segments

3. Establishes that there are coexistent types of computing equipment / services
if applicable to customer needs

4. Convinces potential buyers that there may be deployment obstacles if they choose your competitors' solutions

5. Convinces potential buyers that your products or solutions provide the greatest benefits to them and that they can purchase with confidence.

6.Encourages analysts and the press to contact the company for expert information
due to demonstrated market authority in the strategic report

7. Provides text and art content for multiple contributed articles by your PR team
or agency to trade or business publication editors

8. Provides information in Web optimized PDF format with a link to an executive
summary section on the company's home page

9. Allows immediate PDF downloads of the entire report from your Web site for
remote sales and customer use

10. Obtains favorable comments from and potential use by industry experts


11. Creates an attractive informational response piece for use in direct response
advertising