Consolidates all the information about the company's products,
technology,
markets and business benefits in one place instead of having
it scattered all
over a Web site in white papers, HTML pages and spec sheets
as is
characteristic of many companies
Establishes a credible technical tone which adds immediate
authority and
objectivity to your selling efforts
Establishes the company's acronyms and definitions as
"prima facie" and
self-evident
Avoids aggressive promotion until the end of the report
or lets you break the
market / technology and product information into separate
reports.
Makes the product/service promotional copy credible as
a seamless
extension of the objective tone established up front in
the report.
Educates those readers not familiar with certain technology
concepts if
necessary to substantially increase your company's credibility
and customers'
comfort level
Sequence of report topics are accomplished in a way that
no readers are
left confused
Generates an impression of credibility and depth even
to the skim reader
through highly effective use of graphical techniques and
a glossary of industry
jargon used in the report
Becomes your "self-standing salesman" for the
company's products and
technology so that it can be attached to internal approval
paperwork within
a customer's organization to answer questions and facilitates
approval by
those not reached by the sales team and not familiar with
the technology
Becomes your "self-standing sales trainer"
so your sales team and resellers
can sell more confidently
Factually addresses competitive issues and then focuses
customer attention
on your products and services
Adds extra credibility to PowerPoint presentations that
can be derived from
it for use in sales presentations providing an integrated
sales and marketing
communications tool with consistent information to all audiences
Creates an informationally attractive response piece for
direct-response
advertising
