Our professional consultants collaborate
with your key executives to create the most
persuasive sales story possible for your Product or Solution.
Over the years we have developed
a field tested Product or Solutions Guide creation
process that begins with a strategic consultation with key
client executives . This is
followed by an intensive review of all relevant presentations,
Web sites, white
papers, brochures, product specs competitive literature, industry
analyst reports
and corporate business plans. Our team of experts not only
decide on the best
copy, color illustrations, sidebars, headings, subheadings,
appendices, tables
and glossary elements, but they also act as project managers.
During the creation
process we embed our minds in your product strategies until
the Product Guide
with its unique production values has been conceived. All
material is then
assembled into a rough draft, which is reviewed by an assigned
client co-author.
The co-author's job is to support and facilitate the project
and to provide for fast
turnaround of the review process within the client organization.
Editing of up to three
proofs per project is normal for copy and illustrations. Adherence
to trademark
conventions and the client's corporate style guide are included
along with final
proofreading prior to client printing approval. In addition
to delivery [or drop shipment
direct to subsidiaries and sales offices] of printed Product
Guides, electronic
delivery of all illustrations is normally done in two formats,
i.e., - JPG and TIFF.
Electronic delivery of a Word document for the client
Intranet purposes allows
Sales and Marketing reps to tailor presentations at the customer
level using
corporate approved communications. Finally electronic delivery
of pdf files of your
Product or Solutions Guide allows the document to be placed
on the corporate
Internet for both clarity and credibility of your product
story. Front and Back covers
are typically varnished for protection and spot varnished
for emphasis. Although
length and scope of a Product Guide varies depending on client
needs and budget,
a typical Turnkey Product Guide project will average about
50 to 100 pages including
about 20-40 color illustrations, 5 to 10 tables and a comprehensive
glossary
of terms.
…."The Product Guide sold a half
million dollar order before the prospect even
talked to a sales rep."
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