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SEO Article
BMI Business Marketing Institute

May 17th, 2011

Software Whitepaper

Content Offer
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Whitepaper Writing Service
Research, strategy, writing and editing white paper services. Get a free outline and samples.

Whether you have plans for a technology white paper, an architecture white paper, an infrastructure white paper or a best practices white paper, we are marketing consultants and expert copy writers who can help you find new customers by utilizing white paper marketing strategies. We consider whitepapers to be an important lead generation and sales acceleration tactic to keep your sales pipeline full. We use a standardized customer acquisition and retention process we call Intelligent Customer Engagement™ that we nicknamed simply - ICE™.

We Use a Web-centric Approach. - Being Web centric in our thinking, we describe ICE™ in a white paper that describes our Strategic Web Optimization™ Process and in another paper - SEO Optimization Services with a Strategic Twist that is the first written Best Practices Guide on the topic of Integrated Campaign Marketing Optimization™ [ICMO™] that we know of.

When to Use a "White Paper" Marketing Strategy? Whether your product or service has a long sales cycle or a short sales cycle, a "white Paper" marketing strategy can not only help you develop leads ["demand gen"] but can also help establish your company as the "thought leader" in your market segment. For example the whitepaper example to your left enabled our client PalmCall Inc to establish thought leadership in using Collective Intelligence Programming for telecommunications industry marketing. Some even think that collective intelligence programming is the next major wave in B2B and B2C marketing and IT.

Informational "White Papers" can be Used as "Content Offers" - Using an informational tone in your white paper, and discussing a current hot topic in your field is often an excellent way to point our your competitive advantages and turn your white paper into a content offer.

"Complete Marketing Services Package" - Whether you're writing a technical white paper for promotion on, utilizing a demand creation firm like Macon Raine or using wordpress themes joomla templates, or mambo lead generation services to engage and retain new customers, we can help you fit your white paper marketing strategy into your total marketing systems in areas in which these specialty firms may lack expertise. Although MaconRaines "sweet spot" is defined as: "high-tempo, iterative, high-touch and agile demand creation campaigns that use email newsletters, killer offers, PR, direct mail, social media, community and direct prospect contact with phone, email and voice mail — managed, monitored and measured with your existing CRM and marketing automation systems" we can provide a complete package of integrated marketing processes. From marketing consulting and strategic planning, through competitive research, customer market research, public relations integrated communications, online or offline marketing copywriting, graphic design, and interactive design and IT systems integration we have a complete perspective you may not get elsewhere.

We're Good at IT Systems Integration – Did we just say IT Systems Integration? Although other firms talk about helping you with integrating marketing automation with your CRM IT platforms, we've actually written exhaustive papers on this topic. One example is the 94 page ECM, BPM and Compliance Software Solutions Guide we did for the IBM / FileNet P8 software platform. By the way we consider the IBM P8 platform to be state of the art because it better integrates content, process and compliance management than Oracle, EMC, HP or Microsoft.

A "White Paper Coaching" Service for "Do-It-Yourselfers" - For marketers desiring to learn from us and drive our processes in-house, we offer a "White Paper Coaching" Service that is designed for the "do-it-yourselfer" and uses the clear documents, templates, processes and samples on our Website. When you compare us to our competitors, you may find yourself preferring our "all cards on the table" approach with our plethora of written marketing processes and our easy-to-understand examples of deliverables for each of the 8 steps of our SWO™ Web Design process or our 10 steps of our ICMO™ Campaign Optimization process.

Let Us Give You a White Paper Proposal - Although there are number of white paper specialty firms that offer White Paper Writing Services, these companies tend not to offer as wide assortment of integrated marketing services and the formal marketing processes we do. To learn more about the other marketing services we provide please click on: Web Designs, Campaigns, Best Practices Guides, Software Solutions Guides, Product Architecture Guides, Networking Solutions Guides, Business Plans, Sales Tools, Technical Editing.


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