Using a Software Guide Writing Service for Customer Acquisition and Retention
Strategic-Reports.com offers a Software Guide Writing Service with a unique strategic front-end, written processes, IT integration, and an Organic SEO focus
Whether you’re looking to create a solution guide or solutions manual, or software manual for one of the many types of business software, we are marketing consultants and expert copy writers who can help you find new customers by utilizing Software Guide pre-sales marketing strategies. Whether the Guide talks to technical buyers, non-technical buyers or users, we consider Software Guides to be an important lead generation and sales acceleration tactic to keep your sales pipeline full. We use a standardized customer acquisition and retention process we call Intelligent Customer Engagement™ or simply - ICE™.
Our Workflow Process –
Whether the ultimate media for your Solutions Guide is online or printed, we use a defined Workflow Process for Solutions Guide Creation ] that first develops the One-Picture-Says-It-All graphic [which is also the Cover and Title Page of the Guide] and the vocabulary [which is also the “Glossary”] to be used after our strategic and market research into your topic. Similar to the SWO™ process we use for Web Design and Campaigns we use a Creative Brief Template after asking the client to do some brief homework and complete our 7 Key Questions template. This makes sure we are on the same page strategically and provides an opportunity for strategic planning discussions if appropriate.
Software Solutions Guide Example -
Whether your product or service has a long sales cycle or a short sales cycle, a "Software Solutions Guide" [SSG] marketing strategy can not only help you develop leads ["demand gen"] but can also help establish your company as the "thought leader" in your market segment. For example the 94-page ECM, BPM and Compliance Software Solutions Guide to your left, enabled the IBM / FileNet sales and marketing team to describe why their P8 software platform better integrates the APIs for content, process and compliance management software than Oracle, EMC, HP or Microsoft. This integration in turn allows more synergistic business benefits and thus better ROI. Of course we peppered the Guide with customer ROI successes so as to “make the case” for deployment [purchase] of the IBM software more compelling.
Informational "Software Guides" can be Used as "Content Offers" -
By using an informational tone in your Software Guide, and discussing a current hot topic in your field can be an excellent way to point our your competitive advantages and turn your Software Guide into a content offer
"Our Complete Marketing Services Package" -
Whether you’re writing a technical Software Guide for promotion on www.bitpipe.com, utilizing a demand creation firm like MaconRaine or using wordpress themes, joomla templates, or mambo lead generation services to engage and retain new customers, we can help you fit your Software Guide marketing strategy into your total marketing systems in areas in which these specialty firms may lack expertise. Although MaconRaine’s “sweet spot” is defined as: “high-tempo, iterative, high-touch and agile demand creation campaigns that use email newsletters, killer offers, PR, direct mail, social media, community and direct prospect contact with phone, email and voice mail — managed, monitored and measured with your existing CRM and marketing automation systems” we can provide a complete package of integrated marketing processes From marketing consulting and strategic planning, through competitive research, customer market research, public relations integrated communications, online or offline marketing copywriting, graphic design, and interactive design and IT systems Integration, we have a complete perspective you may not get elsewhere.
We're Good at IT Systems Integration –
Do your competitors know anything about Software and IT Systems Integration? Although other firms talk about helping you with integrating marketing automation with your CRM IT platforms, we’ve actually written exhaustive papers on IT software integration. One such paper is the Software Solutions Guide example to your left that we discussed earlier. It is a 94 page ECM, BPM and Compliance Software Solutions Guide we did for the IBM / FileNet P8 software platform and the project involved a One-Picture-Says-It-All Poster that was scripted with the company elevator pitch and used at the FileNet User Group meeting. By the way, if you haven’t deployed any of these advanced technologies yet, we consider the IBM P8 platform to be state of the art because it has better integrated API for its content, process and compliance management programs than Oracle, EMC, HP or Microsoft.
A "Software Guide Coaching" Service for "Do-It-Yourselfers" -
For marketers desiring to learn from us and drive our processes in-house, we offer a "Software Guide Coaching" Service that is designed for the "do-it-yourselfer" and uses the clear documents, templates, processes and samples on our Website. When you compare us to our competitors, you may find yourself preferring our "all cards on the table" approach with the plethora of written marketing processes and clear examples of deliverables for each step of the Web Design or Campaign development processes.
Let Us Give You a Software Solutions Guide Proposal -
Although there are a number of Software Guide specialty firms that offer Software Guide Writing Services, these companies tend not to offer as wide an assortment of integrated marketing services and formal marketing processes that we do. To learn more about the other marketing services. we provide please click on: Web Designs, Campaigns, Whitepapers, Best Practices Guides, Product Architecture Guides, Networking Solutions Guides, Business Plans, Sales Tools, Technical Editing.