Pardon us - but we don't just churn out
marketing deliverables without a business strategy front-end
and a creative brief to check that your business and IT strategy
align with your marketing automation systems. We think it's
a waste of your money and our time. Like your car, your business
needs to have all systems run together for the common goal
of safe and direct navigation to where you want to go.
For marketing deliverables, a creative brief is the best way
to avoid problems down the road.
to Go Fast - We've developed an 18-step process,
shown in the figure below, which might take a little more
time up-front, but can vastly increase your project ROI. Like
in sailing and many other endeavors, having a winning strategy
will always result in the "fastest time to the mark".
Integrated Marketing Communication and Campaigns -
Please forgive us for our Web-centric thinking but we’ve written
Best Practices Papers such as the one to your left - that we
believe is the first formal written Web Design and Campaign Optimization
process. Whether its our Web design service, integrated campaign planning
service, business planning service, or our copywriting services for sales
tools, whitepapers, best practices guides, solutions guides, or our
technical writing, technical editing or marketing research services,
we want to help you make sure your marketing
systems all fit seamlessly together. In this way we can best support your customer acquisition and
retention processes and of course, your sales and profits. Helping you
perfect a system to intelligently engage and retain new and profitable
customers is not only our vision, but also our commitment to you.